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Oodie launch official Barbie range including cooling summer sleep tees and weighted blankets

Jul 17, 2023

Featuring the iconic logo and hot pink colour, the Barbie™ Oodie is the ultimate cosy accessory

Many of us fondly remember spending hours playing with Barbie™ dolls throughout our childhood, so to see a huge resurgence in Barbiecore and all things pink has been giving us all the nostalgia. And now, the popular Aussie loungewear brand Oodie have launched their official Barbie™ collaboration - and it’s everything we dreamed of and more.

The collection launched exclusively to newsletter members yesterday in a 24-hour pre-sale, officially going live today (July 7), starring four must-have Oodie essentials, including their oversized hoodie blankets for adults and children, sleep tees that were made for sleepovers, and a Barbie™ monogrammed weighted blanket.

The hot pink Oodie features the word ‘Barbie’ written across the garment, with the light pink Barbie™ head silhouette throughout, while the cooling sleep tee sees the popular Mattel doll’s name written across the chest.

Barbie™ Oodies are here. If you love all things pink and glitter, the official Barbie™ Oodie is the one for you, with a choice of oversized hoodie blankets, sleep tees and weighted blankets to elivate your loungewear so you're stylish and comfortable year-round.

From £74

Oodies skyrocketed in popularity amid the cost of living and energy crisis, alongside brands like Kuddl.y and Dreamscene , but have remained a firm favourite among shoppers, with more than three million fans across the globe. Every Oodie is made from toasty-warm sherpa fleece on the inside and soft flannel fleece on the outside, which feels like you're being hugged by a giant, fluffy cloud.

The latest Barbie ™ Oodies feature the standard sizing, which fits up to 6XL for adults (£99), while the Kids Oodie is suitable for most 3-13 year olds, coming in at £87

They’re machine washable, and won’t fade or pill in the wash, meaning you can wear them time and time again whether you’re camping, relaxing on the sofa, or heading to the cinema to catch the latest movie releases.

If it’s a little too warm for hunkering down in the Barbie™ Oodie, you can still get your snuggly fix with the brand’s Sleep Tee, which is made from a special blend of bamboo and elastane to keep you cool and comfortable all night long. Oodie Sleep Tees measure in at a generous and roomy 95cm long and 85cm wide, meaning that ‘one size fits most’.

And much like how the Oodie offers a huge front pocket for storing phones, snacks and more, the £74 Sleep Tee’s also have two handy side pockets for keeping your essentials to hand.

Finally, the £119 weighted blankets are designed to improve sleep and reduce anxiousness, promising to ‘take your sleep to the next level’.

Oodie weighted blankets are made from an ultra-soft, ultra-snug Minky plush fabric, which is known to retain heat to keep you warmer, for longer . Eco-friendly glass beads are sewn into separate blanket pockets to disperse weight evenly over your body.

Suitable for children over the age of three, the blankets come in three different weights, 4.5kg, 6.8kg and 9kg. Shoppers should select a blanket that is approximately equivalent to 10 per cent of their body weight in order for it to be the most effective.

The new Barbie ™ Oodie collection brings together style, comfort and nostalgia. Featuring the iconic logo and hot pink colour, the Barbie™ Oodie is the ultimate cosy accessory and if you love all things pink and glitter, you can shop the brand new collaboration here.